Bringing Transparency to Jewelry with Digital Product Passports for Missoma
Leveraging Vaayu’s expertise to structure traceability data and set a new standard for transparency in jewelry
Missoma, a UK-based leader in demi-fine jewelry, partnered with Vaayu to develop Digital Product Passports (DPPs) that provide customers with a transparent view of their product’s journey. With sustainability and traceability becoming key differentiators in retail, the brand sought a structured, scalable approach to data collection, ensuring compliance with evolving EU Ecodesign for Sustainable Products Regulation (ESPR) requirements.
Building a scalable foundation for Digital Product Passports
Missoma set out to create engaging, consumer-friendly Digital Product Passports to enhance traceability and transparency, but scaling this initiative came with key challenges. Without a structured data framework or clear guidelines on which sustainability parameters to include, managing and expanding DPPs efficiently across a product range became difficult. The lack of digital infrastructure further complicated the process, while evolving ESPR requirements added regulatory uncertainty.
Strategic data structuring for long-term scalability
Recognizing the need for leadership in this space, Missoma partnered with Vaayu to utilize its best practices for DPP development, setting a new standard for transparency in jewelry:
- Vaayu provided strategic guidance on DPP formats, ensuring alignment with best practices while maintaining adaptability to evolving ESPR regulations.
- Using Vaayu’s Product Design Studio, Missoma’s product data was structured in a comprehensive tree format, integrating supplier insights and mapping the supply chain at the product level.
- A robust data pipeline was established, streamlining data collection and enabling future expansion of DPPs across Missoma’s product range.
By leveraging Vaayu’s expertise and structured approach to data collection and presentation, Missoma gained a strong, scalable methodology for launching its first DPPs with confidence.
Live DPPs, performance tracking, and future-ready traceability
Missoma now has a scalable, impact-driven DPP framework, setting a new benchmark for traceability in the jewelry industry. Missoma’s first Digital Product Passports are now live, offering consumers detailed insights into product traceability.
The brand is actively monitoring performance metrics to continuously refine user experience and data presentation. And, looking ahead, Vaayu’s traceability supply chain tooling will further enhance supplier data collection, ensuring that Missoma’s DPP framework remains scalable and future-proof.
Missoma successfully launched its first ever Digital Product Passports ahead of the legislation taking effect.
Materials information displayed, including materials sources and 100% recycled materials were used in select products, including Missoma’s Fine Tennis Bracelet.
Production information displayed, including whether hazardous substances were used, the countries items were produced in and any supplier certifications.
This collaboration highlights Missoma’s commitment to transparency and innovation in the jewelry industry. By partnering with Vaayu, Missoma is not only complying with emerging regulatory standards but also setting a new benchmark for traceability in luxury and fashion retail. As Digital Product Passports gain traction, brands that invest in structured, scalable sustainability data will lead the way in consumer trust and regulatory readiness.